Intelligent Marketer

Intelligent Marketer

Intelligent Marketer is a target selection and campaign management tool set. With Intelligent Marketer, businesses can improve the relevance of their marketing and increase response rates by deploying more targeted campaigns. Customer relationships become stronger and timely with valued and trusted communications being delivered through the most appropriate channel. Intelligent Marketer integrates completely with Customer Innovator.

The solution automates the process of lead selection, campaign execution and reporting, allowing marketing teams to concentrate on strategy and execution rather than data management. Intelligent Marketer can be up and running quickly, without the need to first establish a specific data mart or data model. Rapid deployment means considerable saving on development and delivery timescales providing a rapid return on investment.

Some key features

  • Offers a timeline view of multiple campaigns
  • Gives drill down, real time visibility into each campaign
  • Enables shared access to each campaign’s documentation including the brief, supplier documents, creative and production information
  • Automatically finds new leads and tracks responses from campaigns
  • Allows the definition of contact rules to automatically prevent contact fatigue
  • Allows cross comparison of multiple campaign performance
  • Provides highly relevant extensive graphical reporting


Intelligent Marketer provides powerful functionality, allowing you to design and deploy large scale personalised campaigns, deliver them through multiple channels, analyse their performance and then fine tune future marketing based on knowledge – providing maximum return on marketing investment.

 

The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.