Cargo Home Shopping appoint MIG as strategic marketing partner


Cargo Home Shopping is part of the Steinhoff UK group which includes Bensons for Beds, Harveys and Homestyle.

Following discussions with the Cargo Board, MIG was appointed to undertake an in-depth review of the current customer database and all marketing activity across online and offline channels.

Using all sources of customer information available, MIG rapidly developed a Complete Customer View. This provided the management team at Cargo with invaluable insight into the behaviour of individual customers in terms of their communications and product references, their purchasing patterns, life time value to the business and the most appropriate communications strategy moving forward.

As part of an ongoing relationship, the MIG professional services team works closely with Cargo to provide operational improvements in communications, customer data capture and the effectiveness of the Cargo store card.

MIG hosts, manages and process all customer information for Cargo and provides key management information at weekly and monthly intervals.

The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.