MIG working with Habitat across Europe

News

Terence Conran created a revolutionary store concept, offering 'young moderns' a democratic ideal of contemporary design at affordable prices. Shopping as entertainment, furniture and home accessories from all over the world, mixing the love of one’s home with the joy of colour, food, art and all the good things in life – Habitat had created what we now call Lifestyle.

Habitat as a brand has flourished and evolved with collections that mirror the changing fashions and lifestyles of its customers.

A passion for creating beautiful, functional products designed and manufactured by Habitat, which means the company have control over all aspects, both creatively and technically, to translate concepts into reality.

The Habitat business now operates in four countries - the UK, France, Germany and Spain. The management team at Habitat recognised the need to rationalise the customer contact strategy to encompass a more direct and digital approach to maintaining customer and prospect targeting.

MIG was commissioned to provide a wide range of database, insight, direct marketing, digital and
e-commerce marketing services which will evolve over time to provide Habitat with one of the most powerful marketing processes in the retail market.

MIG operate as an integrated part of the Habitat business at a strategic consultative and tactical execution level.

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