Data Protection Day – 28th January


In today's digital world, there is a growing interest in how our data is being utilised and for what purpose. As a result, the European Commission and the Council of Europe are celebrating an annual Data Protection Day, which this year fell on 28th January. This year's focus was on social networks and privacy, which has become more of an issue since the launch of Facebook's Instant Personalisation, which shares users' profile data with 3rd party websites.

MIG manage data for several large clients across Europe and are up-to-date with laws and policies which affect how this data can be used. Internal data policies are also followed to maintain data security and management. We work with the ICO and as a result have established a number of leading compliant solutions that improve marketing efficiency. We will be attending the DMA Data Protection Conference on 16th March.

With our expertise and knowledge we use a suite of data analytics tools to interrogate and analyse clients' databases to create a Complete Customer View, therefore providing a true insight into customer behaviour. This can inform customer engagement and ensure our clients deliver meaningful marketing messages using the most appropriate channel, at the most effective time. MIG ensure the customers' best interest is maintained and aim to deliver only relevant information.

If you would like to talk to MIG about how we can make your database more efficient please contact client services on 01565 653000 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.