Liverpool Boat Show


Liverpool and the Liverpool Boat Show organisers have a lot to be proud of in spite of the cancellation of the inaugural show.

It was hugely disappointing news when we heard that the Liverpool Boat Show wouldn't be going ahead. We had been involved from the beginning providing online iBrochures, email newsletters and prospect databases to target, galvanise interest and enable the show organisers to secure bookings.

"We had built a unique database of all businesses involved in the 'boating industry' and then set about using digital and direct marketing to augment trade press to gain interest and help people see the huge opportunity that the Albert Dock and Liverpool provides," said Rob Bielby, CEO at MIG.

"Phase 1 the trade, was completed at Christmas and we were well on track to deliver phase 2 which has involved the building of a database of people interested in boats or with likelihood or capability to buy one. Our aim was to ensure that every prospective purchaser of a boat knew about the show and got the opportunity through never seen before, pre-show marketing, to find out more of what was of interest to them. Alongside this we had also started the process to recruit corporate sponsorship and hospitality support amongst the corporate world based in the North West and beyond. Our final phase was to have been the capture of data related to the show itself so that future events could be a re-union of the community that would have made this show a success.

For us every marketing project is special and we care as though we are part of our clients' business and we have a reputation for going the extra mile or finding new more efficient ways of marketing a business. For more information on how MIG can help you create more profitable customers, please contact Gemma Duggleby on 0800 031 9679 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.