Multi-channel marketing


Are you aware that a multi-channel shopper spends 15-30% more than a single-channel shopper, according to IDC. Nowadays, in spite of everybody ‘knowing that’ few people seem to apply it to their businesses. It isn’t rocket science; if a retail customer walks out of the store with an online voucher that can only be redeemed online then guess what...?

New channels are constantly developing and the 2011 Unica Marketing survey found that 85% of participants are using or planning to use email software and it will be further integrated with other channels including mobile marketing and social media. MIG have been an integrated part of Debenham's multi-channel marketing for several years.

The current trend is for shoppers on the go to access several different channels simultaneously. Integrated channels allow customers the opportunity to interact with your business how they would like, for example customer receives a text or email prompting an action to purchase, visit the store and take a snap of the barcode, then compare prices online and connect to a social network for opinions. The customer then has the option to purchase in store or online.

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The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.