MIG turns up the heat on Ideal loyalty programme


MIG has won a substantial contract to design, develop,manage and launch a loyalty programme for Ideal Heating, one of the UK's largest consumer and commercial central heating boiler manufacturers. MIG will host all data associated with the programme, providing a seamless online experience for all members of the scheme, from initial registration through to points allocation and reward redemption all of which are managed online. The automated online management system also provides Ideal's marketers with full real time reporting. The programme will launch at the Installer Live event at the NEC in October.

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