Arco appoint MIG


Arco are the UK's market leading supplier in the safety and workwear sector providing a huge range of over 22,000 products through a network of 41 regional branches and online.

MIG has been tasked with devising and implementing a CRM strategy using MIG's Customer Farming process to increase the market penetration of product ranges within key customer groups. This involves a combination of data analytics, campaign and contact strategy and campaign delivery.

This initial piece of work is the first stage of a Customer Engagement programme across all sectors in the long term for Arco who operate in over 100 countries.

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