MIG launch Ideal Heating's loyalty scheme


The initial work undertaken by MIG in the autumn of last year resulted in Ideal Heating more than doubling its boiler sales vs forecast in spite of a mild winter and lack luster market.

The next phase of the marketing strategy has now begun as MIG has successfully developed and launched a loyalty programme for Ideal Heating as part of a long term plan. The programme enables installers to register online, collect points for purchasing Ideal Heating products and spend those points using the onboard shopping cart. The system has a powerful admin system which drives ongoing communications to the loyalty scheme members and provides critical business information to sales, finance and operations.

MIG is also managing all aspects of the supporting communications including email, SMS, newsletters and direct mail. The launch took place week commencing 6th January and has been an outstanding success.

MIG has developed this on-line loyalty platform for use within other businesses and markets and has been designed to stimulate and 'lock-in' business from a B2B distribution network.

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