Avoiding email fatigue


Thursday, 10 February 2011 15:44

Avoiding email fatigue

With an increase in email marketing there is a question of how frequently emails should be sent to maintain customer engagement and interest. Companies want to keep their customers up-to-date but at what point does the customer turn-off? What is the balance between frequency and staying fresh? Unfortunately, many companies fail to recognise the symptoms of email fatigue until a large amount of their database has been lost.

An article by marketing veteran Dave Lewis, in 2009 identified the process that a customer may go through: "You've ordered from a company a few times during the course of a year, and now that you are on their general subscriber list, you are receiving weekly, or even daily, emails from them. In the beginning, you open each one, but since most of the emails aren't of interest to you, and they come so frequently, you start to ignore them. Whether or not you are still interested in their products, you are becoming disengaged with the brand because of the irrelevance and frequency of their messaging - not the quality or usefulness of their products, necessarily. After a while, you have to delete a chunk of email from this company whenever you check your inbox. And eventually, you decide that the time has come to unsubscribe or hit the spam button and take care of the problem permanently." This of course can be adapted to the B2B environment too.

MIG specialise in utilising customer databases to inform customer engagement. Combining email statistics with customer behaviour will provide all the information you need to optimise email marketing. For example, past email activity and customer responses can be analysed and determine the optimum number of emails an individual responds too before they lose interest.

It is likely that you have access to all this information and data but it has not yet been integrated. MIG can help you create that Complete Customer View. If you would like to know how please contact client services on 0800 031 9679 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Data Protection Day - 28 January 2011


In today's digital world, there is a growing interest in how our data is being utilised and for what purpose. As a result, the European Commission and the Council of Europe are celebrating an annual Data Protection Day, which this year fell on 28th January. This year's focus was on social networks and privacy, which has become more of an issue since the launch of Facebook's Instant Personalisation, which shares users' profile data with 3rd party websites.

MIG manage data for several large clients across Europe and are up-to-date with laws and policies which affect how this data can be used. Internal data policies are also followed to maintain data security and management. We work with the ICO and as a result have established a number of leading compliant solutions that improve marketing efficiency.

With our expertise and knowledge we use a suite of data analytics tools to interrogate and analyse clients' databases to create a Complete Customer View, therefore providing a true insight into customer behaviour. This can inform customer engagement and ensure our clients deliver meaningful marketing messages using the most appropriate channel, at the most effective time. MIG ensure the customers' best interest is maintained and aim to deliver only relevant information.

If you would like to talk to MIG about how we can make your database more efficient please contact client services on 01565 653000 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

MIG appointed as digital marketing partner for Liverpool Boat Show


Tuesday, 21 December 2010 09:27

The Marketing Innovation Group (MIG) is delighted to announce that it has been appointed the official digital marketing partner of the Liverpool Boat Show (LBS). MIG has been working with LBS over the last 12 months to successfully launch the inaugural event to the industry. MIG will now also work with a number of the exhibitors and local organisations to develop the next phases to secure corporate sponsorship, hospitality and target consumers to make this heritage event an outstanding annual occasion at the Albert Dock in Liverpool (April 29th-May 8th 2011).

MIG has already developed a B2B database enabling LBS to target potential trade exhibitors and managed a series of successful database direct mail, email and newsletter campaigns using our Intelligent Marketing Hub.


Latest upgrade to the MIG email platform iMail-Expert


Friday, 10 December 2010 14:02

As part of our ongoing development programme, MIG is delighted to announce the launch of our multi-functional, multimedia reporting facility on the iMail-Expert email platform. Users can now take advantage of enhanced real time dynamic graphics content that is perfect for visual presentations where maximum impact and immediate assimilation of data is important.

Previous reporting capability provided comprehensive insight into campaign activity in a data led format. The new function is a significant step forward that raises back office reporting capability to a level that better compliments the exceptional front end delivery capability of the system.

The new reporting process takes the campaign manager though six distinct headline reports covering Overview, Activity, Click Map, Feedback, Cleansing and Downloads all of which are presented in a combination of pie chart, data grid and written summary and are updated in real time. Within each headline report is up to 15 sub reports breaking down each campaign into infinite detail.

For a demonstration of the platform’s capability please  contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it tel 0800 031 9679.


MIG develops strategic alliance with Pixel Inspiration


Monday, 15 November 2010 13:40

Pixel Inspiration provides audience centric, turnkey digital signage solutions. The business partners with best of breed hardware and software vendors to provide clients with independent, expert advice and fit for purpose installations.

MIG was impressed by Pixel's 'audience centric' approach which means they focus on providing a blend of hardware, software and content aimed at providing clients with easy to access turnkey solutions.

The main area of collaboration will be the marketing of MIG's Interactive Store Window (ISW) and the joint establishment of a state of the art retail digital demonstration area where customers from both companies will be able to appreciate leading edge display technology with stunning content.

To arrange a visit to the digital demonstration showroom please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


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Registered in England & Wales. Company No. 06963849.