MIG appointed as digital marketing partner for Liverpool Boat Show


Tuesday, 21 December 2010 09:27

The Marketing Innovation Group (MIG) is delighted to announce that it has been appointed the official digital marketing partner of the Liverpool Boat Show (LBS). MIG has been working with LBS over the last 12 months to successfully launch the inaugural event to the industry. MIG will now also work with a number of the exhibitors and local organisations to develop the next phases to secure corporate sponsorship, hospitality and target consumers to make this heritage event an outstanding annual occasion at the Albert Dock in Liverpool (April 29th-May 8th 2011).

MIG has already developed a B2B database enabling LBS to target potential trade exhibitors and managed a series of successful database direct mail, email and newsletter campaigns using our Intelligent Marketing Hub.


Latest upgrade to the MIG email platform iMail-Expert


Friday, 10 December 2010 14:02

As part of our ongoing development programme, MIG is delighted to announce the launch of our multi-functional, multimedia reporting facility on the iMail-Expert email platform. Users can now take advantage of enhanced real time dynamic graphics content that is perfect for visual presentations where maximum impact and immediate assimilation of data is important.

Previous reporting capability provided comprehensive insight into campaign activity in a data led format. The new function is a significant step forward that raises back office reporting capability to a level that better compliments the exceptional front end delivery capability of the system.

The new reporting process takes the campaign manager though six distinct headline reports covering Overview, Activity, Click Map, Feedback, Cleansing and Downloads all of which are presented in a combination of pie chart, data grid and written summary and are updated in real time. Within each headline report is up to 15 sub reports breaking down each campaign into infinite detail.

For a demonstration of the platform’s capability please  contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it tel 0800 031 9679.


MIG develops strategic alliance with Pixel Inspiration


Monday, 15 November 2010 13:40

Pixel Inspiration provides audience centric, turnkey digital signage solutions. The business partners with best of breed hardware and software vendors to provide clients with independent, expert advice and fit for purpose installations.

MIG was impressed by Pixel's 'audience centric' approach which means they focus on providing a blend of hardware, software and content aimed at providing clients with easy to access turnkey solutions.

The main area of collaboration will be the marketing of MIG's Interactive Store Window (ISW) and the joint establishment of a state of the art retail digital demonstration area where customers from both companies will be able to appreciate leading edge display technology with stunning content.

To arrange a visit to the digital demonstration showroom please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


MIG develops suite of websites for Hilco UK


Sunday, 22 August 2010 14:42

Hilco is a global leader in the restructuring of businesses in the retail and commercial sectors. Early in 2010, the company recognised the need to combine the various operational aspects of the business into a single modern branded marketing platform.

As part of this process, MIG was invited to design, build and host a new suite of Hilco websites. Working closely with the senior management team, MIG managed all aspects of the process from concept to design, build, test and launch.

Three sites were established, each of which were linked by a common branded theme and each of which had an associated CMS to enable certain aspects of the site to be controlled by Hilco marketing staff.


Moneypenny select the MIG email platform


Wednesday, 30 June 2010 11:08

Moneypenny provides businesses of all sizes with remote PA and receptionist facilities and as the UK’s market leader has been looking after business calls since 2000. Over this time, Moneypenny has developed a well deserved reputation for consistently high levels of service and an innovative approach.

As part of a competitive pitch, MIG presented and demonstrated the e-MSG2 email platform. The requirement was for the Moneypenny team to be self-managed. It was therefore essential that the platform was easy to use and easy to understand enabling operators to move from novice user to expert rapidly.

The MIG email platform is recognised as being world-class; however, it was the level of support and expertise demonstrated by the MIG service team which proved to be the most important factor in winning the pitch.

The relationship with Moneypenny includes regular best practice workshops. MIG is also involved in providing strategic and tactical advice plus design and build services to Moneypenny as and when required.

For more information or to set up a demonstration of e-MSG2 please contact Gemma Duggleby on 0800 031 9679 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


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The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.