What We Do Category

What We Do

We can only work in partnership with our clients when we understand what makes them tick. At MIG we achieve this through a combination of workshops, site visits, surveys and meetings with key players in each part of the business. This information gathering approach is critical to our understanding and helps our team hit the ground running.

The aim is simple. Be as effective as possible as quickly as possible.

Our starting point is usually to take a viable sample of your customer data providing an approximate view of how customers are performing and being communicated with. Combining data analytics with the information gleaned from our previous gathering exercise means we are able to give you meaningful strategic and tactical marketing advice that in most cases can be implemented immediately.

Our marketing team will develop a complete customer view detailing who your customers are, when they buy, the channel used and how much they spend. Mapped onto this is all communications sent to each individual customer with their response to it.

Intelligence from the complete customer view is used to drive and inform all online and offline direct and digital marketing activity using our Intelligent Marketing Hub - a range of integrated marketing services.

If you wish to learn more about our Intelligent Marketing Hub, select from the services shown on the right hand side of the page.

Customer View | Customer Engagement | Digital Marketing | Customer Relationships | White Papers


The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.