How to ensure that your email newsletter achieves the very best results!

As we have found here at MIG over the last 10 years a well put together, targeted email newsletter is still one of the best ways to give a high return on investment. These findings concur with those of Internet guru Dr Jakob Nielsen, a leading web usability consultant.

Nielsen states "If you don't have a newsletter, then publishing one is probably the single-highest ROI action you can take to improve your Internet presence. If you do have a newsletter, then improving it ... will likely make it several times more valuable to your organisation".

Nielsen says that email newsletters let you maintain a relationship with your customers that lasts beyond their visits to your site: "newsletters keep customers informed and in touch with the company; websites give customers detailed information and let them perform business transactions".

He also identifies another significant benefit of email newsletters: "they are the primary way to liberate your site from dependence on search engines. In the long run, achieving this liberation is one of the most important strategic challenges facing Internet managers".

If your company does not currently send out a newsletter or your existing newsletter needs to work more successfully MIG's 'iNews2' is what you need to look at.

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