Your database should make you more money than it does

Even today with growth in the overall economy as fragile as it is, many companies are sat on dormant or fragmented and seemingly unusable data that is waiting to be organised and activated by someone who knows what they are doing. It's the equivalent of having a sales team sat around doing nothing.

It's not like the old days; data is now like DNA in that you only need a fragment to enable a professional to get the rest. It may be that you only have a delivery address but that is enough to get you much more including names, email addresses and telephone numbers. It is developments like these that many managers don’t know about and as a consequence they make decisions based on out-moded ideas that cost companies lost sales and missed opportunities.

This is an opportunity that Managing Directors everywhere should get hold of. Data management is one of those jobs that is put on the back burner because the people involved don’t really know what to do with it. Here at MIG we have a team of people whose responsibility is to help companies like yours get more from data. It's the equivalent of having a very significant marketing department on hand that you don't employ. We have people working with data all day long; we have other people creating marketing content and we have people out in the field, project managing and helping companies to shape and direct marketing strategy.

It doesn’t matter how big your data file is. We recently emailed a data file that featured only 200 records and on the same day organised another file of 1.3 million records. What matters is what you do with it, and that you are as commercial with your data as you are with everything else in the business.

If you are sitting on data, or have nagging doubts telling you that you are not getting as much out of your data as you should, then now is the time to act. Don't leave it another day, get the people involved together and start the process of making your data a much more active and successful contributor to the bottom line.

Come on, don't waste another day.

For more information please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

The Marketing Innovation Group Ltd.
PO Box 427, Knutsford,WA16 1EH
Registered in England & Wales. Company No. 06963849.